"Rational action is always grounded in social context that specifies appropriate means to particular ends; action acquires its very reasonableness in terms of these social rules and guidelines for behaviour. Here choices are structured by socially mediated values and normative frameworks. Actors conform not because it serves their individual interests, narrowly defined, but because it is expected of them; they are obliged to do so" (Scott, 1995).
I want to be a football star !
Abonnieren
Kommentare zum Post (Atom)
2 Kommentare:
You are my football star.
(actually you are the football star of everyone who saw you playing on the Orangerie playground.)
I wanna be a chorist in a band...
Danke sehr an den Webmaster.
Gruss Nelly
Kommentar veröffentlichen