"We seek to behave in conventional ways, in ways that will not cause us to stand out or be noticed as different. Also involved are status processes. We attempt to imitate others whom we regard as superior, as more successful" (Scott '95).
.... and non-imitation => ?
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Don't know whether you already saw that but you have to!
http://www.ted.com/index.php/talks/view/id/66
:):)
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